Over 20 years, the heavy-duty truck industry has witnessed profound changes, with many brands fading away. However, SINOTRUK HOWO brand has shone brightly against the trend, becoming a legend in the industry.
SINOTRUK HOWO 20 Years of Innovation and Rich Results
In 2004, the first HOWO truck rolled off the assembly line at SINOTRUK Jinan Heavyweight Co., Ltd., marking China’s alignment with international heavy truck manufacturing standards. With numerous “firsts” and technological breakthroughs, HOWO gained fame and achieved remarkable sales growth, exceeding 10,000 units in its first year and 20,000 units by 2006, accounting for one-third of SINOTRUK’s total sales and beginning bulk exports.
The HOWO series has continuously advanced, with models like HOWO-7, HOWO-A7, HOWO TH7, HOWO MAX, and HOWO T5G setting industry benchmarks. The HOWO T7H, launched later, together with the T5G, heralded the intelligent era for China’s heavy trucks.
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Customer Trust from Refined Craftsmanship
HOWO’s success stems from its ability to introduce, absorb, and utilize advanced technologies. In 2003, SINOTRUK introduced Volvo’s technology, and in 2009, it brought in German MAN’s technology, SITRAK trucks. These collaborations enhanced HOWO’s technological capabilities, leading to products like the HOWO T7H and T5G, which became flagship products and achieved significant sales growth even in tough market conditions.
Excellence Recognized Worldwide
Since its overseas expansion in 2004, SINOTRUK HOWO has gained high trust from international customers through reliability, innovation, and deep understanding of local needs. It has become a cornerstone for many projects and a symbol of “Chinese trucks.” With continuous improvements based on local requirements, HOWO has achieved milestones such as large-scale exports to Brazil, entering the Hong Kong market, and gaining recognition in Europe.
Looking back, HOWO’s success over 20 years is attributed to its mission, cooperative attitude, and dedication to excellence, ensuring a bright future ahead.